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    • Home
    • GrowthForge™
    • Find your throttle points
    • Field Notes
    • Case Studies
    • Books
      • FORGED
      • $50K in 45 Minutes
    • Tools
      • Throttle-point-Visualiser
      • Ultrasound
      • Powerof1
      • Vital Signs
      • Cash Forecast

+61 448 939 202

The Growth Engineer
  • Home
  • GrowthForge™
  • Find your throttle points
  • Field Notes
  • Case Studies
  • Books
    • FORGED
    • $50K in 45 Minutes
  • Tools
    • Throttle-point-Visualiser
    • Ultrasound
    • Powerof1
    • Vital Signs
    • Cash Forecast

Turnaround & Survival (Restoring Stability)

Businesses in "Fragile" or "Emerging" states where cash visibility is low and the system is leaking

Coca-Cola Lebanon | Global Scale Turnaround

  • The Delta: From a -$16M loss to an annualized +$3M profit in 9 months.
  • The Engine: StabilityEngine™ + ForgeAhead™
  • The Pattern: The business had high activity but no commercial direction. Decisions were made locally without a clear view of value, and logistics costs were absorbing the profit margin.
  • The Architecture: We rebuilt clarity around value creation. Customer profitability became visible, manufacturing was rationalized, and a new cross-docking logistics model was engineered to support remote warehouses.
  • The Shift: Decisions became commercially grounded. Operations stopped "absorbing" profit and started "supporting" it, creating a structurally resilient business.


Mania National | GFC Survival

  • The Scale: $18M Annual Turnover.
  • The Delta: From a -9.5% Net Loss to +2% Net Profit in 6 months during the GFC.
  • The Engine: StabilityEngine™ + ExecutionEngine™
  • The Pattern: "Fragile" state. Despite $18M in revenue, the business was in financial freefall. There was no control system; cash, priorities, and accountability were blurred.
  • The Architecture: We restored absolute cash visibility, tightened priorities to the "vital few," and clarified accountability across the leadership team.
  • The Shift: We turned a $2M+ annual loss into a sustainable profit during one of the worst economic crises in decades. Control replaced chaos.


Petzetakis Africa | System Integrity

  • The Engine: StabilityEngine™
  • The Pattern: Operational "symptoms" were actually masking a deep structural failure. A product diversion and smuggling syndicate was operating inside the business.
  • The Architecture: This was a "HoleTruth™" intervention. We restored transparency and control, tightening processes until the leakage was eliminated in conjunction with law enforcement.
  • The Shift: Trust returned—internally and externally. The business moved from hidden loss to controlled performance.


Scalability & High-Performance (The $5M+ Culture Shift)

Businesses hitting a growth ceiling where the founder can no longer "muscle" the result.

 

Industrial Pneumatics Specialist | Growth & Repositioning

The Delta: Scaled from $1.2M to $5M+ Annual Turnover in 3 years. 

The Engine: TurboForge™ + StabilityEngine™ 

The Pattern: After splitting from a parent company, the business was "Emerging" but vulnerable—reliant on "lumpy" capital sales and stuck serving low-margin Tier 4 customers. 

The Architecture: We engineered a dedicated Service Arm for recurring cash flow and repositioned the brand to win Tier 1 and Tier 2 contracts. 

The Shift: Transformed from a vulnerable spin-off into a diversified market leader with a high-value mix of service and capital revenue.


Growth Through Others | Western Sydney SME

The Delta: Scaled from <$5M to $12.5M with $0 increase in marketing spend. 

The Engine: TemperedTogether™ + ForgeAhead™ 

The Pattern: Growth was happening but was unstructured and entirely owner-dependent. Decisions were not consistently linked to outcome metrics. 

The Architecture: We embedded metrics, accountability, and ownership into the team. We shifted the focus from "Founder Effort" to "Leadership Architecture." 

The Shift: Growth became deliberate and repeatable. Internal capability increased, and the business stopped relying on the founder for every decision.


Araak Pepsi | Khartoum, Sudan

The Engine: ExecutionEngine™ 

The Pattern: Operating in an extreme environment, the business was working hard but performance was inconsistent. Quality and flow were too fragile to withstand external volatility. 

The Architecture: We lifted OEE and OOE by focusing on quality and flow. Distribution systems were redesigned to consistently reach difficult regions despite disruption. 

The Shift: Execution became predictable. Systems replaced heroic effort, and the business gained the resilience to remain profitable despite external volatility.


Oman Coca-Cola | Toll Bottler

The Engine: ExecutionEngine™ + TemperedTogether™ 

The Pattern: In a high-discipline contract environment, performance depended too heavily on individual effort and constant supervision rather than embedded systems. 

The Architecture: We strengthened core processes and lifted leadership capability, ensuring full contract compliance through structured systems rather than manual oversight. 

The Shift: Performance became consistent and accountability became clear. The capability remained embedded in the business long after the engagement ended.

Valuation & Exit (Sale-Ready Architecture)

Businesses looking to maximize their "Multiple" by proving the business works without the owner.

Cold-Chain Manufacturer | Blue Mountains, NSW

  • The Delta: Scaled from $6M to $9M during COVID; successfully acquired.
  • The Engine: ExecutionEngine™ + StabilityEngine™
  • The Pattern: Profitability was leaking through "Execution Friction"—on-site rework and avoidable return visits (installation leakage).
  • The Architecture: We introduced a key metric: DARTS (Defects, Avoidable Returns To Site). This made the invisible visible. By tightening on-site discipline, we plugged the margin leak.
  • The Shift: Productivity improved despite COVID disruptions. The business became "clean," measurable, and highly attractive to buyers, resulting in a successful acquisition.


Industrial Manufacturer & Distributor | Fractional GM Role

  • Scale; Business grew from $2.8M  to$4.2M 
  • The Result: Full system reset; Manufacturing division is now Sale-Ready with a transaction underway.
  • The Engine: The Full GrowthForge™ System
  • The Pattern: Rising complexity and inconsistent performance were putting the leadership under extreme strain.
  • The Architecture: Stepping in as Fractional GM, I executed a full system reset. We aligned the business around a clear outcome: the separation and sale of the manufacturing division.
  • The Shift: This wasn't cost-cutting; it was a structural reset. Performance became visible, variability reduced, and the operation became a transferable asset.


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