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    • Growth feels heavier
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    • Home
    • GROWTHFORGE
    • Field Notes
      • GrowthForge Field Notes
      • Growth feels heavier
      • Profitable but no Cash
      • Owner Dependence
      • Team does not step up
    • Case Studies
    • Books
      • FORGED
      • $50K in 45 Minutes
      • Crisis To Comeback
    • Contact Us

+61 448 939 202

The Growth Engineer
  • Home
  • GROWTHFORGE
  • Field Notes
    • GrowthForge Field Notes
    • Growth feels heavier
    • Profitable but no Cash
    • Owner Dependence
    • Team does not step up
  • Case Studies
  • Books
    • FORGED
    • $50K in 45 Minutes
    • Crisis To Comeback
  • Contact Us

Growth Forge: Field Notes

A practitioner’s reflections on why growth so often feels harder than it should.

 

GrowthForge: Field Notes is a series of short essays drawn from repeated patterns I’ve seen while working inside growing businesses as an interim GM, turnaround leader, and advisor.
They’re written for owners and senior leaders who sense that something structural isn’t quite right — even if the numbers still look fine — and who want to understand what’s really happening before pushing for more growth.
These aren’t how-to articles or opinion pieces. They’re reflections from the field, intended to help you think more clearly about what you’re experiencing.


Start anywhere. Each Field Note stands on its own.

Field Notes #1: When Growth Starts to Feel Heavier Instead of Stronger

Field Notes #1: When Growth Starts to Feel Heavier Instead of Stronger

Field Notes #1: When Growth Starts to Feel Heavier Instead of Stronger

Why growth often exposes structural strain rather than creating freedom.

Field Notes #2: Why Profitable Businesses Still Run Out of Cash

Field Notes #1: When Growth Starts to Feel Heavier Instead of Stronger

Field Notes #1: When Growth Starts to Feel Heavier Instead of Stronger

When the numbers look fine, but cash behaves differently.

Field Notes #3: When the Business Depends Too Much on the Owner

Field Notes #4: When “My Team Isn’t Stepping Up” Is Usually a Systems Problem

Field Notes #4: When “My Team Isn’t Stepping Up” Is Usually a Systems Problem

How informal decision-making quietly becomes a constraint.

Field Notes #4: When “My Team Isn’t Stepping Up” Is Usually a Systems Problem

Field Notes #4: When “My Team Isn’t Stepping Up” Is Usually a Systems Problem

Field Notes #4: When “My Team Isn’t Stepping Up” Is Usually a Systems Problem

Why accountability often fails without structural clarity.

What These Notes Are (and Aren’t)

These Field Notes aren’t case studies, frameworks, or white papers in the traditional sense.

They don’t offer step-by-step solutions, and they’re not written to persuade or convert.
They exist to surface patterns, name tensions, and offer a different way of seeing problems that many owners feel but struggle to articulate.

Where GrowthForge Fits

 GrowthForge emerged from the same patterns reflected in these notes.

Over time, it became clear that many growth problems weren’t really about ambition or effort, but about sequence, structure, and systems lagging behind scale.
GrowthForge is the lens I use to help owners address those issues deliberately, rather than by pushing harder and hoping it resolves itself.

If you’re curious about how this thinking is applied in practice, you can read more about the GrowthForge approach here.

    

 


If something you’ve read here feels familiar and you’d like to talk it through, you’re welcome to book a short exploratory conversation

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