Introduction  Price is a significant lever that every business can pull to impact profitability. It’s a delicate balance between value perception and competitive positioning. Interestingly, many businesses gravitate towards increasing unit sales to boost the…

Introduction  “Revenue is Vanity, Profit is Sanity, and Cash is Reality.” These timeless words uttered by the former Volvo CEO in the early 1980s are more relevant now than ever before. In a post-Covid world,…

Introduction  Cost of Goods Sold (COGS) is more than just a line item on a financial statement; it’s a crucial element in your business’s profitability and sustainability. With the post-Covid economy presenting new challenges and…